Lifestyle & Wellness

Miami Swim Week 2025’s Biggest Fashion and Beauty Trends

Miami Swim Week 2025’s Biggest Fashion and Beauty Trends


The return of Paraiso’s Miami Swim Week always puts us into a summer state of mind. Annually, the multi-day event brings together the best fashion brands to showcase the latest in swimwear and resortwear. Of course, the glamorous runway shows also give us a peek into the summer beauty looks we can expect to see this season. This year’s Miami Swim Week, which just wrapped on June 1, provided us with the ultimate dose of inspiration, from unexpected twists on bikinis to hairstyles perfect for warm-weather days. Ahead, get into all the must-see fashion and beauty trends ripped from the Miami Swim Week shows.

Fashion Trends

All That Shimmers

Paraiso Miami Swim Week / Byrdie


Fashion’s current swing towards maximalism has hit the swimwear department, as brands right and left opted for shimmery and sequin finishes in Miami this season. Among the highlights: A hot pink cover-up at Megan Thee Stallion’s Hot Girl Summer swim line, a shimmery sequined case for a poolside cardigan at Oséree, and sparkly summer knits at Leslie Amon.

Guava Paradise

Paraiso Miami Swim Week / Byrdie


ICYMI, guava is one of this summer’s top trending colors across fashion and beauty—and Paraiso Miami Swim Week provided us with boundless inspiration in the warm-weather hue. From ultra-tiny bikinis to sundresses to gradient cover-ups, the likes of Oh Polly, Sigal, and Oceanus x Sojos highlighted the joy of adding this shade to your swim lineup.

High Society

Paraiso Miami Swim Week / Byrdie


Looking to embrace your inner Meredith Blake or old Hollywood icon this summer? You’re right on cue, as retro high-society details have hit the Miami runways in full force. From scarves and oversized sunnies at Salty Mermaid to cape-like draping at Shan to the swimwear equivalent of tweed at Cupshe, an irresistible old-money elegance is taking over our beach and pool uniforms.

Swim Skirts

Paraiso Miami Swim Week / Byrdie


Whether you’re looking for a little extra coverage or an added feminine touch, swim skirts were in abundance this season in Miami. Montce’s offerings ran the gamut from sarongs to flouncy prep to body-con, while Luli Fama showcased an array of asymmetrical silhouettes that feel right at home by the water. Salty Mermaid, Oh Polly, and more joined the party, ensuring this less-expected piece will imminently enter our collective rotations.

Seashell Summer

Paraiso Miami Swim Week / Byrdie


Every summer brings a renewed urge to embrace our inner mermaids, and the latest Paraiso Miami Swim Week collections lean into the seashell side of this. From scallop and sand dollar motifs at Azulu to sweet embroidery at Leslie Amon to ultra-colorful motifs at Oceanus x Sojos, all the shells on offer are sure to bring euphoric vacation vibes to all your warm-weather plans—and pair beautifully with this summer’s top jewelry trends.

Cool Cutouts

Paraiso Miami Swim Week / Byrdie


From bikini tops to one-pieces and beyond, many of the coolest swimsuits in Miami this season boosted intrigue via unmissable cutouts. Luli Fama, Mariella Swim, Salty Mermaid, Leslie Amon, and Azulu are just a sampling of the brands that got creative with this all-but-ubiquitous trend.

Beauty Trends

Bold Bobs

Getty Images


Bobs remain one of the trendiest haircuts, appearing on runways and red carpets season after season. Miami Swim Week saw various takes on the short haircut, proving that it’ll remain a sought-after style this summer. While Cioccolato Couture showcased a classic, jaw-length version, the Harti Swim show adopted a more retro vibe, featuring shorter, more mushroom-shaped bobs.

Full, Fluffy Curls

Getty Images


Voluminous curly and coily styles took over the runway last week, from Megan Thee Stallion’s layered look at her debut “Hot Girl Swim” show to this stunning model’s cascading, textured style at the Yonique show.

Aquatic Accessories

Getty Images


Hair accessories can add a playful touch to any summer hairstyle, as seen at Miami Swim Week. It’s only right that the adornments that hit the runway drew inspiration from the sea—some models for Salty Mermaid Swim tucked their hair back with starfish clips, while braided models at the Maaji show decorated their protective style with shells.

Wild Waterlines

Getty Images


‘Tis the season to play with color. One way to add a dose of vibrancy to your makeup is to pop some color along your waterline. Whether you go with a swipe of blue eyeliner (as seen on the model at Nur Karaata) or a trio of eyeshadow shades along your waterline (like the model at Badi Swimwear), there’s no shortage of ways to experiment.

Jammy, Stained Lips

Getty Images


Glossy, stained lips feel incredibly summery, so it’s no wonder we spotted them a few times (namely, at the Salty Mermaid Swim and Giannina Azar show). This season, stains in jammy colors, like strawberry and raspberry, are trending.

Sunset Eyes

Getty Images


There’s nothing like a dreamy, summer sunset. At the Lila Nikole and Ivoire Swim presentations, models strutted down the runway with vibrant orange eyeshadow reminiscent of sundown.

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