Coolr has partnered with Bupa to launch a significant campaign for Men’s Mental Health Awareness Month. This initiative supports Bupa’s brand platform, This Is Health, by redefining the meaning of health and wellness for the modern age and how it encompasses both mental and emotional well-being. The campaign aims to foster a culture where men feel comfortable discussing a range of issues, including those considered taboo, such as sexual dysfunction.  

At the heart of the “Need a Lift” campaign is a six-part video series featuring actor and musician Martin Kemp, who engages in genuine conversations with men sharing personal stories in an intimate car setting. The series covers a range of topics from chronic illness to mental health and the emotional toll of caregiving. 

The campaign brings together influential voices with unique perspectives on men’s health. Mr. Colitiscrohns, who has personally navigated chronic illness, speaks openly about how physical health issues can impact mental well-being, including sensitive topics like sexual dysfunction. Mark Ormrod OBE, a former Royal Marine, triple amputee, and father of three, discusses trauma and its effect on young people’s mental health and Graeme Sutherland, a carer for his mother with dementia, underscores the isolation of caregiving and the importance of mental health support for carers.

Watch the first video of the series here.

Adam Clyne, CEO of Coolr, commented, “We’re honoured to collaborate with Bupa on this vital initiative for Men’s Mental Health Awareness Month. The campaign’s focus is incredibly significant, and we’re excited to bring our fresh, social-first approach to the project.” 

Angelique Waker, director of brand and marketing effectiveness at Bupa, added, “Coolr brought passion and deep expertise to the project, interpreting the brand platform This is health in a new and interesting way. With the guidance of Bupa clinicians, we ensured that the conversations explored important topics, intending to encourage men to talk more about their mental health. Our campaign brings to life the tailored support we are proud to provide to our customers across a range of different needs.”